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Saturday, December 7, 2013

One More Pearl Harbor Survivor Gone


December 7, 2013



©Copyright 2013: Richard von Sternberg, All Rights Reserved


Pearl Harbor was so long ago.  If you were born around the time of that most humbling moment in our history, you are graying.  If you were serving in the military at the time, and are still alive, you are in your 80’s or 90’s.  It is no wonder that there are very few survivors of the actual sneak attack that we remember every December 7th.  Pearl Harbor survivors have had reunions for decades, to which fewer and fewer attendees arrive each year.

A PIECE OF LIVING HISTORY

My uncle, Howard Fields, will no longer be attending.  His wife of almost 70 years, Dorothy, my mother’s sister, will no longer be cheering for him at any reunions, no longer volunteering with him at local schools wherever he has lived to make his scratch in the world, making sure the consciousness America gained by being surprised that fateful day never dissipates, never gets relegated to non-anecdotal history and dries up like the tomes it is printed in.  No longer there to talk to America’s children about what happened at Pearl Harbor.

This is so because both of them just passed on.  They were so intertwined after their amazingly rich scores of years together, that one of them could not be alone on the planet very long before joining the other.  I understand that well as my own father died about a year after my mother.  When he got the news of her death, he went limp and blanched.  Uncle Howard and Aunt Dorothy were closer even, for, unlike my parents, they were together until the end.

I HAVE BEEN TO BOTH PEARL HARBOR AND HIROSHIMA

I was born the year World War 2 ended with the surrender of the governments that held our destruction as their highest priority, and, as a result, was born too late to be part of the generation that actually pushed the atomic button – twice – unleashing wild, unbridled power from the air against a people that existed on the other side of the line drawn between good and evil.  I was born too late to use epithets such as the one that appeared ubiquitously in newspaper headlines that read: JAPS SURRENDER.

My generation did not perceive the Japanese as any kind of enemy except in movies or stories, because they have not made any military moves against us in our lifetime.  Enemy status?  My passport has been honored in Japan and I have traveled freely there.  I eat sushi, have owned Japanese cars and trucks.  I was involved in an international diamond cutting venture with a Japanese firm that went on for many years.  I have flown Japan Air Lines and have traveled all over Japan by Shinkansen, the famous Bullet Train, whizzing past miles of bamboo forest, rice farms, tea farms with astonishing views made slightly fuzzy by mist rising, made passionate by majestic temples rising up into the view. On one such trip I went to the Hiroshima museum next to the last remaining ruin from our bombing and, even there, did not feel in the presence of an enemy nor treated as if I were one.

CONVENTIONAL WISDOM OF THE DAY

When my uncle was the age I was when I began to travel the world, it would have been far too much of a psychological barrier to penetrate for him to reverse inside himself the sentiments shared by a generation about Japan and Germany.  When I got my first foreign car, Uncle Howard lectured me sternly (putting it mildly) about supporting people that were once out to cut our throats.  His point of view was easy enough to understand.  If you looked out your window and saw a group of people throwing lit torches at your house, clearly attempting to make ashes of your home and burn you out of it, how much time would have to pass before you could sit across a desk from any of those firebugs to purchase an automobile?

Uncle Howard was a vessel so filled with patriotism and love for his country, that his exuberance would spill over into his words, of which he was unlikely to mince even one.  In other words, there was never any doubt how he felt about any topic he, or anybody else, brought up. 

SHAPED BY OUR VICTORY

This very outspoken, ardent patriot from Colton, California, politically conservative, ended up in Orange County, California because in 1945, the year that I was born, Howard married Dorothy, a girl from Orange County.  Dorothy’s mother, my grandmother, married an attorney who was romantically and passionately drawn to the miles and miles of perfumed air you passed through when the thousands of acres of orange groves were in full bloom. Grandmother and Grandfather felt at home in the conservative environment, so much so, that Grandmother joined the Daughters of the American Revolution.

The war was over; America was full of hope and promise.  Five short years after we emerged victorious from the war, the 50’s unfurled.  Jobs became plentiful, most of them were held by men, designated income earners for most families at the time.  Men were supposed to work, drive the one car to the job and back to the home that was so affordable compared to today’s real estate reality that a family with a single income, even a modest one, and two kids could thrive in the supportive local economy of the time and experience home ownership.

A year after my mother and father had me, my aunt and uncle had a boy, Douglas, whom I spent Christmas and summers with as 50’s kids, first round of baby-boom population exploders.  Shortly thereafter was born Howard and Dorothy’s only girl, Laura Ellen, like Doug, a vital part of my very early childhood formative years.  Two more boys, Edward and “Jimmy”, rounded out the offspring package of Howard and Dorothy quite a bit later than their brother and sister born early in the marriage.  These four children are the direct descendants of two extraordinary human beings.

THEY GREW FROM THEIR LOVE FOR EACH OTHER

Because of all the time I spent at Howard and Dorothy’s home as a little boy, my entire life has been shaped by the blustery, edgy character that was my uncle then, as well as by the soberingly grounded, kind person that was my aunt.  I remember wondering as a child how my sweet peach of an aunt could have ended up with somebody who scared me with his deep, penetrating voice, his way of expressing his opinions in such a way that he could opine somebody right into an argument about any of his many pet peeves.  I turned to his mother in law, my grandmother, for an explanation.

Grandmother told me Howard was rough and blustery on the outside, with a heart of gold on the inside.  Over the years I came to see what she meant and how right she was.  Howard would have done anything at all for his family any time.  The only difference, then, between the two hearts of gold was that one was lodged in an insecure nature while the other, imbued with well balanced self-confidence, had a more natural approach to connecting with the world. 

Inside the inner sanctum of Howard and Dorothy’s deeply connected spirits the two hearts of gold fused.  They faced the world as one solid unit and managed to change with times as they changed, reluctantly, perhaps, but carefully, wisely, after much personal research and human interaction.

THE DYNAMIC

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Dorothy had a heart of gold, as I said before, but, to be properly descriptive of the real she, mention must be made of the size of that beating organ.  There was so much heart in Dorothy that it seems impossible there was room for the rest of her.  She cared about her immediate family deeply.  About her extended family deeply as well.  And her friends and neighbors.  She was there to help when help was needed, “there” in a way that I, as well as most people I have met in life, are not. 

Her nature being what it was, Dorothy became a foster parent.  Howard traveled almost perpetually so was a foster parent to a lesser extent time-wise, but Howard’s presence was felt by people so profoundly that an experience with him would continue to reverberate in them endlessly.  Dorothy had the world’s largest heart of gold while Howard had the most highly concentrated one.

Dorothy kept herself busy with projects that required concentration on the small details of life such as needlepoint and wallpapering.  She cooked and baked so automatically, that you could think of it as the same as what you DON’T think about while riding a bicycle that makes it possible for you to ride one.  She didn’t have to think about cooking.  She was a food factory that also cranked out cookies.  Years after I finally came to appreciate my aunt for the saintly person she was I understood why, on one summer day with nothing particular to do, she laughed when I told her I was bored.  She never had time to be bored because she was busy raising her children and her many foster children almost by herself.

HOWARD MADE IT TO THE TOP OF HIS PROFESSION

It wasn’t always that way.  In the beginning Howard and Dorothy tried operating businesses together.  Very early childhood memories of mine include spending time in a market they owned as well as a restaurant somewhere in Orange County called The Snack Shack.  Possibly due to what he learned about business from being immersed in it or possibly because they were not able to tame their businesses to their satisfaction, Howard switched careers and approached larger companies asking to be a “road warrior”.  Once any of those companies said yes, aunt Dorothy’s days as a co-parent were numbered.

Howard kept his pencil sharp and had an uncannily clear big-picture view of the business world and how to move around in it.  He was smarter than most of the people doing what he wanted to do.  The fact that they were succeeding while remaining far south of Howard’s consciousness, however, demonstrated it was not just business acumen that was responsible for lifting him higher and higher into the matrix of the sales divisions of powerful companies.  No, it was, instead, his charisma.

Howard’s voice carried, as did his infectious laughter.  Ensconced within his voice, his laughter and his grounded way of standing and carrying himself was a confident air, the aura of a born leader, an inspirational soul engendering trust at the outset of a first conversation one had with him.  He was a story-teller who was able to recite long works of poetry, such as The Midnight Ride of Paul Revere, and with a kind of flare about accenting the stressed syllables of the poem underscoring the uniqueness of his absorbing personality.

Sales divisions of companies everywhere dream about recruiting people with captivating personalities and many vied for the attention of my uncle over the years he spent on the corporate up-escalator of America’s big cigar companies and distributors.  In the beginning he was a “road warrior” schlepping product, calling on retailers to compete for market share, shelf space.  Howard remembered things about people, listened to what they told him and asked about events and people the next time he met up with them.  Whereas it may have seemed an exercise in the toleration of pest behavior to have many salespeople call on the retailers he saw, a visit with Howard Fields was an experience to look forward to.

GOLDEN TOUCH IN THE BUSINESS WORLD

Howard surprised many boards of directors with the bandwidth of his ability to increase a company’s business.  He was a paragon of salesmanship, a walking example of every important tenet of the generic concept of marketing, and, as such, naturally gravitated toward managing sales divisions.  He was not “kicked upstairs”, not taken off the road to be rewarded with a salary and a desk job.  Instead, companies he worked for wanted him to make Xerox copies of himself and send an army of Howards out to multiply their market share.  After creating the sales army, he was expected to train new recruits, manage existing ones, and, at the same time, make sure the existing accounts were properly stroked and made to keep purring, to keep selling product and replacing it, increasing it.

At one company lucky enough to have Howard, he was told in a casual conversation by a close contact in the accountancy division that he was responsible for about 8 million dollars in NET profit that year.  People often wondered what Howard did or said to develop such a loyal and respectful following, but I knew.  By the end of my teen age I had completely assimilated Grandmother’s truth about my uncle’s heart of gold.  When I went into business and had to learn to sell, I turned to Howard for education and was quite edified by all I learned from him.  Without ever mentioning it specifically, by example he taught me the importance of wowing a client with respect and generosity.  I know what he did and how he did it was worth at least 8 million dollars a year.

While on the road myself selling gemstones I imported to jewelers, I often stayed with Howard and Dorothy at their home in Orange County.  One night Howard wanted to show me how he could make a person feel special as his dinner guest at a fine restaurant.  Off we went to an elegant restaurant in Newport Beach known far and wide at the time.  We were seated, all propriety was addressed with water, bread, table décor and appropriate machinations to raise to its peak the quality of the dining experience.  As the menus arrived and were about to be distributed, Howard raised his arm to signal to the maître d’ to desist his superfluous gesture and told him to bring us plenty of whatever he considered to be the finest examples of eating his restaurant could provide.  What unfolded after that moment may have been the apex of all of my dining experiences because, even though I can no longer remember exactly what they served, I remember being repeatedly dazed by richness of every taste of everything and that temporary glow we all get to feel a little from time to time when all the elements that make up what is in front of us at the moment are in heart-quieting harmony.

CRISIS IN THE COMPANY

Howard’s company promised to provide him all the tools necessary to allow him to do what he ended up doing.  It became apparent at some point that they had not understood his gourmet methodology of doing business and that they were reviewing his fringe benefit package which included airline cards for all the business class airlines that flew to and from places in his territory (from the Rockies to Hawaii and Alaska), car rental cards from all car rental companies and all the major credit cards, all with no limitations.  They paid him handsomely and gave him a new company car every year or so.
One day they called him into their inner offices to confront him about the very large bills he was running up every month and, unfortunately for them, they did not include in their plan to clip his wings any thought about Howard Fields as the engine keeping the company afloat.  They hit him with figures, percentages, totals, budgets, accountancy jargon from the left, then from the right.  In his defense he revealed that he knew that he had made the company millions of dollars in net profit and asked them if they were considering that or not.  Their response was to appeal to Howard’s sense of reason to agree to some arbitrary line they wanted to draw on their spreadsheet that showed him their only concern was moving the money around the table from his side to theirs.

It was a naïve stance to take with a man who was courted by every competitor of theirs, whose absence could radically transform their company.  Howard did the obvious thing, calmly, resolutely, and with no fanfare:  He said: “I quit.”

“NOOOOOOOOOO.  Howard……….NOOOOOOOOOO, Please.  Don’t quit,” was the vehement response engendered by Howard’s simple act.  The company responded as if they had gone through a near-death experience and never confronted him again.

THE LONG ARM OF THE LAW

In a parallel universe Howard had a kind of second career, albeit it was not necessary for income reasons, a career nonetheless: he was a deputy for the Orange County Sheriff.  One can only speculate about the double-helix
kind of relationship between his former military self and the part-time officer of the peace he became in a place that many years later Uncle Howard would refer to as “The United States of Orange”. 

It was clearly a high, life-long priority of his to help keep America orderly.  In the military and the criminal system Howard had both might and wit in his arsenal.  Inside his brain there seemed to be a kind of mental zoom lens continually focusing and refocusing to study the big picture, the little picture, the microscopic detail and what to do about all of them simultaneously. 

He kept his head, made sound decisions and set about to enforce them, but never wandered far from his sense of humor.  One evening Uncle Howard told me about a robbery-in-progress call he and a partner got in which the criminals were armed. Clearly a “Code-3”.  When they arrived, they entered the building with guns drawn, ready for the worst.  Out jumped two criminals brandishing fairly large knives, also, in their minds, ready for the worst.  Howard said he burst into almost uncontrollable laughter while he and his partner held the delinquents in the sights of their guns exclaiming: “Is this an example of how you prepare for your criminal acts, to show up to a gun fight armed with a knife?”

MISCELLANEOUS ATTRIBUTES

There are too many important details that make up the mosaic and Gestalt that were Howard Fields that they could possibly be contained in such a short and humble tribute to him as this one.  Among them was his joy in triggering a response in people, responses to his often picaresque and roguish acts designed to startle people into a personal epiphany. An example of this would be some flight attendant he would come across from time to time who was “not really all there”, as he would put it, who treated people in less than human ways.  For them, when they arrived to his spot on the plane to take his order, their surprise would be him vociferously asking: “What do you think? That I’m just another ass on a seat, just another face in the window?”

He carried cards with messages printed on them for certain occasions.  When somebody would overindulge Howard with an outbreak of trivial complaints, he would be handed a card that said: “Pardon me, I believe you are confusing me with somebody who gives a sh*t.”
If you were a congressperson who was off course by Howard’s assessment, you would need to be prepared for a spate of letters and phone calls that nearly burned the envelopes they were mailed in and singed the phone lines.

RETIREMENT

Howard and Dorothy had fun and enjoyed life.  By the time Howard was ready to retire, the kids had left Orange County and moved to places like Utah and New Mexico.  Their first “act” of retirement was the purchase of a large motor home they could drive all over the country making America their personal Exploratorium.  They went here to visit one relative, there to visit another, yet another place to see an old friend and off to many other places, Gypsy like, making a stop at my house on most of their longer outings.  When they came to see somebody, they were interested in the people they were visiting and interesting to them as well.

They lived, then, peripatetically, for a time and, as they got older, wanted to be close to their children, wanted to continue to make a difference around them and, as I mentioned earlier, volunteered in schools and got fired up over and over about the lessons of Pearl Harbor.  They lived an amazing life, squeezed more from it than most of us and left such a deep impression that it was hard not to think of them as special and eternal as I did when I was a child.

Once, in a history of jazz class I took in college, an instructor was demonstrating how the blues was structured, how it had a pattern based on iambic pentameter and that famous poems written in that style could be dropped into any blues song.  To exemplify the point, he gave an example that speaks to the matter of mortality that none of us can ever escape, the reality that nobody can rise above that somehow seems fitting here.  John Dryden’s famous poem set to the blues: “All human things are subject to decay. And when fate summons even monarchs must obey.” (Dryden did not put the word “even” in his poem, but the instructor was singing the words as a blues song and took a liberty.)

Two very important lights have gone out on the switchboard of life.

Richard von Sternberg

Sunday, September 1, 2013

Guayakí: Helping to Define the Character of Sebastopol

©Copyright 2013: Richard von Sternberg, All Rights Reserved

On my first business trip to Germany in the 1970’s, as I was there to purchase gemstones I would resell to American jewelers, I took advantage of an opportunity to gain product knowledge of the jewelry industry by visiting Schmuckmuseum Pforzheim, which translates to: The Pforzheim Jewelry Museum. Pforzheim, located in Germany’s Black Forest, can honestly say it has an unparalleled museum honoring the fine art of jewelry making.

Being in the gemstone industry at the time, I fully appreciated what the museum represented and exhibited, but due solely to the museum’s creative method of display – chronological, rather than thematic – I took away a perspective that brought my dry high school history lessons to life.

OPULENT SYMBOLS OF THE RENAISSANCE

The decision-makers of the museum decided to arrange the exhibits so that the museum customer entered at the top of the building and began to spiral slowly downwards through time. The walk through jewelry time began in the 3rd millenium BC with artworks in the medium of gold. As you descended through the centuries, styles and refinement changed in gold and silver, and gemstones appeared, gems that could be found without sophisticated mining: coral, turquoise, amber, pearls, lapis lazuli, malachite, agates, etc.

During the time of Ferdinand and Isabella of Spain, a change occurred that deeply affected works of 16th century jewelry of the wealthy and the royal: the arrival of the superlative Colombian emerald. In the rings and pendants, earrings, pins, gem-incrusted collars, diadems, crowns and tiaras of the day, deep bluish-green, sizzlingly beautiful emerald crystals from the Muzo and Chivor mines, brought to Europe from Latin America, were gracefully transformed into faceted and polished important emerald gemstones, fashioned for the rich and powerful. What they sold for was thousands of times more than the exploited natives were paid to mine them because the ethic of the day allowed for conditions we later came to refer to as “The Age of Exploration”.

Parts of the New World were so mineral rich with valuable, easily marketable resources, such as gold and silver, that untold wealth was amassed by claiming the resources for the Old World, extracting them from the earth hastily, with no concern about leaving open pits and mines, polluted landscapes and waterways, no plan to ameliorate the major ecological damage done by mining and clear-cutting forests. A kind of unbridled greed in an environment where “nobody was looking” allowed legendary explorers to exploit, conquer and enslave other human beings for riches, then return home with them and join the ranks of the super rich. One can observe this ironic symbolism in the sudden emergence of emeralds from Colombia, as well as aquamarines, tourmalines and topaz from Brazil, descending to the 1500’s in Pforzheim’s magnificent museum.

THE NEW RENAISSANCE, OPPOSITE OF THE FIRST ONE

Chris Mann receives his Cittaslow
Sebastopol mug, founding donor
The list of names we all learned in elementary school of famous explorers who brought the seeds of change to the New World was of exemplary Renaissance men of their day. These heroes of the past would be dumbfounded to see how much the criteria of heroism have changed as indifference toward the consequences of actions taken has given way to responsible stewardship of the land, unexploited craftspeople and farmers, concern for the health of those who consume products and foodstuffs. Today’s cultural hero models a user-friendly approach to living and the consciousness to act in ways that boomerang back as a palatable, desirable future for our planet.

The town of Sebastopol reveres people of such vision and scope and hosts its share of 21st century Renaissance types here. I have had the pleasure of meeting many of our forward thinkers over the decades I have lived here, but working with Sebastopol’s Slow City personages, I met a Renaissance man whose business practices emanate from a place inside him, unlike the international entrepreneurs of former exploitive centuries, a place in his heart that encompasses an ideal of goodness, a platform of business behaviors that sustain rather than consume, benefit rather than exploit, business behaviors that model the proverbial “Win-win” cycle of symbiosis: Mr. Chris Mann of Guayaki.

SLOW CITY MINDSET

I met Mr. Mann as a result of his generous offer to provide the venue for a meeting a couple of years earlier of the three small towns in the United States designated “Cittaslow” – Slow City—by the international organization of the same name. Because Chris found the principles of the international Slow City movement were generally concentric with his own principles, he was happy to lend his support. By the time I joined the steering committee of Cittaslow Sebastopol, its founders were putting the finishing touches on the infrastructure needed to receive a grant of encumbered funds to bring the Slow City movement to life here with the blessing and endorsement of our city council, under its rubric, in fact. Another member of the steering committee, Sarah Glade Gurney, and I met with Chris to let him know that Cittaslow Sebastopol had developed to the point that it was offering founding donorships to those for whom the Slow City ideology resonated.

And resonate it did. Chris became a founding donor for Cittaslow and an interviewee for my blog at the same time. The actual founding donor is Guayakí Yerba Mate, a partnership endeavor of a small group of Renaissance visionaries whose very compelling story is a click away: http://guayaki.com/about/134/The-Guayak%26iacute;-Story.html

GUAYAKI AND THE SEEDS OF CHANGE

Chris was one of five gentlemen who were the seminal force behind what has become a transformative Mate (pronounced MAH-tay) tonic-tea revolution. They refer to themselves as the “semillas” of their movement as the Spanish word semilla means seed in English. Here is a paragraph from their web site that capsulizes their beginning:

“In 1996, Guayaki was seeded in California's central coast by two university buddies. Alex Pryor from Buenos Aires, and David Karr from Northern California. As good friends and passionate yerba mate drinkers, David and Alex set out to share the yerba mate plant with the world, recognizing that people were in need of a nourishing source of energy and a healthy dose of optimism. As good fortune would have it, co-founders Alex and David were swiftly joined by three other pioneering partners to round out the original founding seed group: don Miguel aka the “The Journeyman”, Steven Karr aka “Shape-Shifter” and Christopher Mann aka “The Chairman of the Gourd”. These five ambitious friends aka the “semillas” (seeds) channeled their activist mentality into the creation of a new restorative business model, calling consumers to action by voting with their dollars.”


Semillas Group (left to right): Steven Karr, Michael Newton, Chris Mann, Alex Pryor, David Karr.

PAPER ROUTE CAPITALISM




One of the first things that Chris thinks of as important early-life building-block experiences, not surprisingly, is generally thought of as one of America’s launch pads of Entrepreneurship, the paper route. For Chris it was the Daily News of the San Fernando Valley in his history that did the one thing that school wants desperately to do, but cannot, allow an individual the opportunity to control an environment independently, one that requires self-discipline, a strong work ethic, a desire to make it, one whose ultimate reward for good behavior is the payoff that the society at large deems regal: profit in real dollars. I remember this building block as well. On the other side of the hills that separated the San Fernando Valley from the Los Angeles plain and ocean beaches was a daily called the South Bay Daily Breeze that offered me analogous building blocks.


Chris told me that he “waited tables in college, was a bag boy at Albertsons and once had a job backing up computers the old way (reel-to-reel)”. Like most entrepreneurs, Chris had a multifarious string of employment opportunities from the most basic to more esoteric ones such as his tenure leaning the ins and outs of institutional lending. It is not my place to speculate what it was, or when, that opened Chris’ heart to his perspective of harmonious existence, his work, his education, his family, coincidences, but his philosophy synopsis is: “Chris got his BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.”

HOW GUAYAKI CHARACTERIZES MATE


The buzz that surrounds Guayaki mate is the nourishing stimulation the centuries-harvested plant has provided indigenous peoples in Latin America. Once again, from the web site of Chris’ company:

“Yerba Mate has the “strength of coffee, the health benefits of tea, and the euphoria of chocolate" all in one beverage. “Yerba mate (yer-bah mah-tay) is made from the naturally caffeinated and nourishing leaves of the celebrated South American rainforest holly tree (Ilex paraguariensis). For centuries, South America’s Aché Guayakí tribe have sipped yerba mate from a traditional mate gourd for its rejuvenative effects. These rainforest people find tremendous invigoration, focus, and nourishment in yerba mate.

“The leaves of the rainforest mate tree naturally contain 24 vitamins and minerals, 15 amino acids, abundant antioxidants. In fact, The Pasteur Institute and the Paris Scientific society in 1964 concluded "it is difficult to find a plant in any area of the world equal to mate in nutritional value" and that yerba mate contains "practically all of the vitamins necessary to sustain life."

“Yerba mate contains caffeine, theophylline, and theobromine, well-known stimulants also found in tea, coffee and chocolate. The caffeine content varies between that of green tea and coffee. Unlike tea, yerba mate has a low tannin content so it can be strong like coffee with out becoming extremely bitter. Unlike coffee, yerba mate is not oily and acid forming, so it is less likely to cause stomach acid and jitters.”

TRANSMIGRATION NORTH

Chris started in Southern California and moved north, little-by-little, through Santa Barbara, San Luis Obispo, Monterey and, finally, to Sebastopol. The Guayaki seeding took place in San Luis Obispo. Chris feels he has found the perfect business and personal match here in Sebastopol. He refers to our Slow City as a “perfect fit”. He is enamored of our local schools with such a variety of learning options available to kids. The open space around us, itself, is transformative to one whose roots are in mile-to-mile suburbia. Very high on his list of appealing qualities is the “high consciousness” he finds in this part of America.

Chris clearly shares the consciousness with those he admires for having it, for it appears to have been granted him at birth. It is not the case that external characteristics – the easiest things to notice about somebody – are the primary windows into somebody’s consciousness. Since he does not dress or act in any conspicuous way, there are no surface clues to “read”. His actions speak for his beliefs, clearly. What he has helped to create with the “semillas” reflects on a work of art they have created with all the integrity, complexity and scope of a musical masterpiece.

While the Renaissance character of the 16th century had to be a poet, musician, educated statesman and courtly, today’s counterpart is further equipped with some innate and some acquired bent to commerce. A Renaissance entrepreneur, one of many descriptions that fit Chris, keeps today’s ship afloat with smart marketing based on the truth. Chris wreaks marketing prowess. With their Guayaki commitment to international fair trade, the highly touted status of their beverages, a loud splash in their marketplace, the truth seems to be working well. To the extent that it is necessary to keep the core philosophy of their endeavor pristine, like all enterprises, a thinker must sit at the helm, postulating the course to a successful future, mindful of the kaleidoscopic nature of life itself. The creative thought juices need to flow continually as they appear to in Chris. His business acumen and adaptability were showing as our first interview ended and he said: “We have a national footprint, but we only go deep regionally.” He attributed this to his product being somewhat esoteric.

A passenger on his ship can know that the helm is held by a savvy person aimed toward the most symbiotic possible future, free of exploitation.  Richard von Sternberg












Monday, July 15, 2013

Sebastopol Cittaslow: Holding onto a Way of Life


©Copyright 2013: Richard von Sternberg, All Rights Reserved

I grew up in the Los Angeles area in a little town named Hermosa Beach in the late 40’s and early 50’s.  This beach town was isolated from the greater Los Angeles megalopolis because there were no freeways yet.  Hence, my childhood was spent in an idyllic small town.  We had good schools and a warm and friendly small-town lifestyle.  When we went to visit my grandmother in Orange County, we left our small town and drove through miles and miles of bean fields, dairies and, then, orange groves before we finally arrived in Santa Ana (where I was born).  My grandfather was a lawyer in Santa Ana and moved there because he loved the small town lifestyle surrounded by rural, agricultural space.

Looking back on that simple, slow life in Southern California seems like only a dream now.  It did something to me to grow up as Los Angeles grew up around me, spinning almost out of control as roads were built, freeways spiderwebbed their way into communities evaporating the simple, sweet lifestyle, forever changing small towns into areas next to other areas, making lines of demarcations noted by “Welcome to……” signs almost meaningless as one community abutted another and another and another until the cultural identity of each town succumbed to the monolithic greater Los Angeles identity.

There were enclaves of uniqueness, many of which, due to their special geography, high concentrations of famous people, or other variance from the monolithic norm, even to this day maintain a special aura about them (such as Beverly Hills, the Hollywood Hills, Hancock Park, Malibu, Laguna, South Bay beach towns like Redondo, Manhattan, Hermosa, Palos Verdes, etc.); for the most part, however LA achieved a reputation for miles and miles of concrete and asphalt sameness as developers, fueled by the paranoid Cold-War aerospace industry growth explosion in LA, the epicenter, where the biggest names in American aircraft were headquartering themselves, began on a boom-like scale to plant shopping centers and housing tracts like Johnny Appleseed all over Southern California.  It began to take longer and longer to “get through LA” by car on the nearly unnavigable web of freeways.

Far from thriving on the vibrancy emanating from the local cultural revolution, I bailed when I was 20, craving a way to re-create for myself an environment that fostered small-town-slower-way-of-life rustic simplicity.  Instead of having to drive the better part of an afternoon to get to a place where traffic thinned out and houses weren’t stacked against, above and below each other, I sought a place where rural was within walking distance of downtown, where a municipality of 20 thousand, instead of being one of hundreds and hundreds of such abutting each other, stood out as being among the larger municipalities in the area.

In other words, I set out on a quality-of-life quest and ended up in Sonoma County.  Here, shortly after arriving, I struggled to withdraw from the state of being where world-famous classical musicians, opera stars, ballet performers, photographers, movie-stars, poets, jazz greats, rock stars, folksingers, museum displays, surfing safaris, shopping boulevards were minutes away, where food, merchandise, entertainment and fashion were readily available around the clock.
 

Sonoma State College was the first name of Sonoma
State University.  This photo was taken before
any landscaping.  Students called it San Quentin North.

I enrolled in the local university, called Sonoma State College at the time, where I happened upon, among the litany of general education courses required for a liberal arts degree, a cultural geography course that surveyed the series of steps a spot on the Earth goes through in its evolution from bare land, agricultural beginnings and mercantile establishments to city center and cultural identity and, finally, to individual identity.  After that, I looked at Sonoma County differently because, unlike LA, where older sections of town were those over 20 years, I realized that I was able to look around me and see the living history of that evolution of culture in smaller towns, separated from each other by miles of agricultural stewardship, a county where Spain had sent one of its prized generals to create the new California over a hundred years before I was born.

I could see the symbiotic importance of the dairies, wineries, orchards, pastures filled with sheep and beef cattle, farms, poultry-keepers, bee-keepers and apple-processors, all sorts of agricultural enterprises, to the communities and the connectedness of the communities to the local artists and managers of the land.  The symbiosis was palpable to a student of anthropology or Zen, but, at the same time, was so natural here that it mostly went unnoticed as water does to a fish.

HOW CITTASLOW BEGAN

The post WW-2 times lured most of the Western world into super-industrialization and began to weave technology into the everyday lives of citizens around the world.  Parts of cities everywhere began to look like those counterparts in cities everywhere else as chain-store consciousness blossomed and corporate agribusiness invented itself, carrying the lessons of business learned in big cities back out the land and those in charge of its husbandry. 

The image has become commonplace of small armies of air conditioned combines marching through fields of grain at harvest time automatically doing by machine power in minutes what centuries ago took thousands of people several days.  Technology has changed the vision in all of us of what we can do with our world, how we post WW-2 citizens manage the symbiosis of rural and urban.
 

It is a stretch of consciousness beyond anything believed possible by any citizen alive in the 15th century, for example, to envision a farmer harnessing his work animals to plow the earth and simultaneously envision the many rotations of the wheels of history that have led to tractor technology in farmers’ fields today.  Just as there have been social movements in response to such things as the clear-cutting of mahogany forests in Southeast Asia, mutilation of elephants for their tusks, alligators for purses and shoes, clear-cutting and strip-mining along the Amazon, and the many others that come to mind, a kind of movement favoring natural, local grown food and environmentally-friendly manufactured products has woven its way into our daily lives that began with students of the 60’s wanting organic, macrobiotic diets and led all the way to today’s more generally organic attitude, not restricting the adjective “organic” to foodstuffs, but extending into clothing, bedding, construction materials, personal relationships, you name it.

Evidence of this new organic attitude can be found in department stores, corporate supermarkets, hotels with all natural bed linens, to name a few obvious ones.  In fact, the attitude has become assimilated into many of our governing bodies through (a) enforcement strategies such as those used to insure food labeled “organic” really is, as well as (b) endorsement of and support for organizations dedicated to perpetuating and enriching the concepts of local and organic, of the small-town symbiosis of urban and rural.

The city of Sebastopol has a working relationship with such organizations, one of which came from Italy where it was born in 1999, inspired by a movement spreading around the world for decades known as the Slow Food Movement, on whose web site “slow food” is explained this way:

“Slow Food is an idea, a way of living and a way of eating. It is part of a global, grassroots movement with thousands of members in over 150 countries, which links the pleasure of food with a commitment to community and the environment.”

A group of mayors of small towns in Italy met and, whether intending to or not, began a movement that has come to our part of the world as well.  It is explained by Tasha Beauchamp this way:

“The Cittaslow movement was started in Italy in 1999 when several mayors in Tuscany decided they wanted to apply the principles of the Slow Food movement to urban planning and commercial development in their towns. They developed the 6 Slow City priorities and began to proudly brand their towns as ‘Cittaslow’. Other mayors asked to participate and eventually they had requests from around the world as many small towns struggle to preserve their local culture while growing their economies in a sustainable manner.”

The number of participating towns is approaching 200.  Here is a link to the list of all the Cittaslow towns in the world:


71 of the towns on the list are in Italy indicating the movement has really caught on there. What follows is taken directly from the web site of the international Cittaslow organization.  It appears to have been translated from Italian into English and is not written exactly according to our linguistic conventions, but it states well what the Italian mayors had in mind.

“The Movement of cittaslow was born in 1999 through the Paolo Saturnini’s brilliant intuition , past Mayor of Greve in Chianti, a little town of Tuscany.
The new idea of considering the town itself and thinking of a different way of development, based on the improving of life quality, moved him to spread his thoughts all over our country. Fastly his ideals were endorsed by Mayors of towns of Bra (Francesco Guida) , Orvieto ( Stefano Cimicchi) and Positano ( Domenico Marrone) as well as they met later the president of slow food Carlo Petrini’s support. The main goal of cittaslow was, and still is today, to enlarge the philosophy of Slow Food to local communities and to government of towns, applying the concepts of ecogastronomy at practice of everyday life.
Municipalities which join the association are motivated by curios people of a recovered time, where man is still protagonist of the slow and healthy succession of seasons, respectful of citizens’ health , the authenticity of products and good food, rich of fascinating craft traditions of valuable works of art, squares, theaters, shops, cafés, restaurants, places of the spirit and unspoiled landscapes, characterized by spontaneity of religious rites, respect of traditions through the joy of a slow and quiet living.”


There are 3 Cittaslow towns in the United States:  Sebastopol, Sonoma and Fairfax. I am a more recent addition to the 11 steering committee members of the Sebastopol branch of Cittaslow where we have adopted six priorities of the Cittaslow movement:

● Support locally made products and agriculture
            ● Celebrate our culture and history
            ● Welcome visitors (tourism) and embrace neighbors (community cohesion)
            ● Use technology wisely
            ● Promote the health of the environment
            ● Develop community-friendly inftrasturcture

To be designated a Cittaslow town is an honor, not something that is automatically granted to those who apply.  A Cittaslow organization is NOT independent from the city it is in.  The City Council is involved.

It is explained this way by Tasha Beauchamp of the Cittaslow steering committee:

“To receive the designation, the City Council must complete a questionnaire of 60 questions describing how the town demonstrates its commitment to the 6 Slow City priorities. It is a rigorous process. Only 30% of the towns that inquire actually start the application, and only half of those actually finish it. Representatives from the international movement review city applications and score questionnaire results based on the strength of the City's answers. To qualify as Cittaslow, a city must earn at least 50% of the total possible points and commit itself to improving in the areas in which it is weakest. (Perhaps not surprisingly, Sebastopol was very strong in all of the priorities EXCEPT community cohesion.)

“There are cities that do not meet the standards set by the international Cittaslow organization, and they are denied the designation. Once every 5 years a Cittaslow city must apply for re-certification and demonstrate improvements in their weakest areas. Cities that have not made adequate improvements have been de-certified.
“Standards are high, but the intention is to support cities to do their best to improve. This is where the national organization (Cittaslow USA in our case) comes in to assist with organizational development, strategic planning, and networking between Cittaslow cities.

“Every city has its own model for leveraging the designation. Many of the cities in Europe, for instance, have a Department of Cittaslow in the mayor's office. In Korea, Cittaslow is an active part of the university and urban planning system. Cittaslow is brand new in the United States (the first U.S. city to become Cittaslow was in 2009). Given the economic times and a vastly different city government structure, U.S. Cittaslow cities need to rely more on a grass roots effort. This is the model Sebastopol has adopted: the public/­private partnership.”

Two of the members of the Sebastopol Cittaslow steering committee are members of the Sebastopol City Council.  It was one of these two, Sarah Gurney, former mayor of Sebastopol who learned about Cittaslow from the Sonoma contingent and felt Sebastopol was a perfect fit for the concept and started the ball rolling.  About a decade after its inception as a movement in Italy, Sarah brought Cittaslow here
Sonoma City Council Member Laurie Gallian, Cittaslow USA Director Virginia Hubbell, and Sebastopol Mayor Sarah Glade Gurney with the Certificate designating Sebastopol as a member of Cittaslow, July 20, 2010



EXEMPLARY CITTASLOW PROJECT—The banner

When I came on board, the steering committee wanted to expand.  They had spent a couple of years (after the above photo) organizing and had made many contacts in the community of downtown business owners, as well as the community at large, and were ready to take steps to become more visible, to become a non-profit corporation, and raise funds needed to put into motion what viable non-profit corporations typically do as they metamorphose from theoretical beginnings into a local institution.

At the web site that Marty Roberts created for us,


you can read about us and see how we are an all-volunteer bridge organization in the community.  The “bridge” I mention refers to our role in connecting one person or organization to another in order to help make it easier for an important community project to come to fruition.

As of this writing, one such project serves well as an example: the hanging of large banners highlighting community pride in the legendary Gravenstein apple.  In this case the “bridge” is between Cittaslow and Slow Food.  The local Slow Food group has organized an effort to “Save the Gravenstein”, the details of which are here:


As a result of the collaboration of the two organizations, two very large banners were raised prominently so as to be visible to drivers going either direction along Sebastopol’s central thoroughfare.  

When I first came to Sonoma County in the 1960’s, Gravenstein apple farmers were busy as were local canners and distributors.  At harvest time it smelled like applesauce everywhere around Sebastopol.  Driving around the hills and valleys between Sebastopol and Forestville took you through tens of thousands of acres of apple orchards.  In spring the perfume released by the millions of apple blossoms added a pleasant sensory experience to the uplift you took in from the pink and white sight of that sea of blossoms.


Anybody with apples for sale who could get them to the local dryer, canner, juicer or baby-food maker in small amounts or large truck loads could exchange their pickings for money on the spot during the harvest season.  I rode in a truck with a Sonoma restauranteur from his back yard, where he had filled two large crates of apples and loaded them into the back of the truck.  With no appointment we drove to a baby-food company’s apple buying facility in Sebastopol, waited in line until it was our turn, and were finally inspected by a buyer who gave the truck, its contents – including driver and passenger – the “once over”, scrutinizing carefully, then raised one eyebrow, removed all semblances of friendliness from his countenance, replacing them with suspicion and said: “No worms, right?”  After a round of assurances from my restauranteur friend, a billfold opened, a few hundred dollars changed hands and we drove off.  The same scenario repeated itself thousands of times over the course of the few days of harvest as the centuries-old practice of commerce infused the local growers with the cash they sought and the processors with the stuff of profitability.

Those days are gone.  The apple farmers moved out, first to Washington state, then, over the years, to China where apples are now grown by the megaton along with everything else.  What Cittaslow and those whose motto is “Save the Gravenstein” want is not the impossible dream of magically turning back clocks and calendars, but, as apple orchards continue to be ripped up and replaced with wine-grape vineyards, as the great kaleidoscope of life reshapes, it is natural to want to preserve some human connection to our common past, to “Save the Gravenstein”, the apple that is a perfect symbol for Sebastopol, tart and sweet at the same time, refreshing, alive with taste.

We are the kind of community that was ripe for the opportunity to become Cittaslow and, even with the mysterious way this is put: “Municipalities which join the association are motivated by curios people of a recovered time, where man is still protagonist of the slow and healthy succession of seasons, respectful of citizens’ health , the authenticity of products and good food………” we qualify.  In Sebastopol we are people who are intrigued by our history and we want to live in such a way that we heroize the slowing down of life and display great regard for the symbiosis of our local population with the artists, farmers and merchants who dot our landscape.  With the blessing of our Sebastopol City Council and the International Cittaslow Organization, Sebastopol is now officially designated Cittaslow.

Here is a list of all those currently serving as volunteers to Cittaslow Sebastopol:

Tasha Beauchamp - Co-chair
Clare Najarian - Co-chair
Carol Capria - Treasurer
Sarah Glade Gurney - City liaison
Robert Jacob - City liaison
Deborah Morris
Marty Roberts
Annie Dobbs-Kramer
Meg Mizutani
Angie Monette
Richard von Sternberg