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Saturday, May 24, 2014

Paving Sidewalks with Blue Topaz






©Copyright 2014: Richard von Sternberg, All Rights Reserved


Surprise Phone Call

“Good morning, Richard.  I just bought 6 million carats of white topaz and I need to get them turned blue.  If you can help me, I will pay you 20 cents per carat.”


What a phone call it was to receive early one morning in the spring of the mid 1980’s from a German precious gemstone supplier of mine in Idar-Oberstein, a man who supplied me some of the unusually well cut colored gemstones I was known for in the gemstone business.  Idar is not far from the French border, near Trier, a place where I once marveled at automobiles driving on a bridge over a river that Cesar used to cross by chariot.  Same bridge.

German Town Vital Link to Gem History

Many centuries ago Idar-Oberstein became the center in the civilized world of finely carved and polished agate because the local hills were filled with high quality agate deposits, the Nahe River runs through the valley creating a constant supply of flowing water to power the large, rotating cutting surfaces used by the pre-formers, cutters and polishers of the day and, well, this is Germany we are talking about, home to many of the great industrial barons of precision.

People everywhere began to want the ultra-precisely carved book-ends, beads, marbles, columns, belt-buckles, brooches, hat-pins, gems cut en cabochon and all the rest of the litany of products the Idar-Obersteiners provided the world.  For several generations fortunes were made by the agate fashioners in the myriad villages surrounding the gem polishing center of Idar.  The industrial revolution revved up the demand for
With huge rotating cutting wheels in front of them, to stay
comfortable during a work day, the cutter lay down in
front of the wheel to grind his agates
product beyond the ability of the local hills to keep up and they finally dried up.

Many of the descendants of the original merchants of Idar decided to send scouts to the new world in search of more raw material to keep the factories running at home.  It taxes the imagination to contemplate what it must have seemed like to the Idar merchants facing the extinction of their multi-generation existence, merchants descended from a culture in which people who switch careers are considered reckless.  They must have fretted and worried endlessly through the long and depressing German winters where one of my business associates told me he was accustomed to going 8 weeks at a time without seeing the sun.

Gems based on beryllium are
called Beryls. Included are aqua,
emerald, morganite, red beryl et al
How serendipitously the apprehensive merchants were rewarded when the scouts got to Brazil and found untouched fields and began mining the beryllium-based gemstones (emerald, chrysoberyl, aquamarine, morganite, heliodor, green beryl), 

Natural topaz colors
topazes of all colors from white to gold and pink.  And huge deposits of tourmaline crystals, amethysts, rulitated quartz, clear quartz and many, many more of the gem species kept surfacing for the legendary gem field explorers from the Old World. 
Brazilian alexandrite, the color-
changing chrysoberyl, very
rare and valuable gemstone

Old World Rescued by the New

The face of Idar-Oberstein changed almost overnight.  Gemstones were being cut in many places already, but nobody brought to the cutting milieu the high plane of consciousness that German industrialists imbued into the cutting of fine gemstones.  As more and more of
Antique platinum tiara set with
Santa Maria Aquamarine
of museum quality, cut in
Idar-Oberstein
the old agate firms sent their master cutters to school to learn to facet gems that were transparent, the jewelry of the world purchased by the rich and powerful began to appear more and more beautiful as the gemstones set into what are today’s famous jewelry antiques and legendary pieces were cut and polished for beauty in a style that the cutters of Idar-Oberstein were the heroes and masters of.
Antique platinum necklace set
with Rubellite tourmalines
cut in Idar-Oberstein

Over the decades gemstone “handlers” (as the Germans call them) who travel the world to purchase cut gems for sale and provide rough gems for cutters, came to see Idar-Oberstein as the world center for precisely cut Brazilian and African gemstone types.  Rough dealers of the finest gem crystals found anywhere on earth would get to Idar as quickly as possible with their show pieces knowing that the cutting companies in Idar were always flush with cash.

This would explain how it was possible for a German cutter like the one who called me that spring morning to come across several million carats of gems right there at his factory, purchase them with cash and later pick up the phone to call me.  I am glad I was there to take the call.

Cubic Zirconium Terrified the Industry

It was only a few years before this that the diamond industry suddenly felt threatened by the manufacturing of imitation diamonds called cubic zirconium.  Because they crystallize in a way similar to natural zircon, they disperse light like diamonds do and emit flashes of color like diamonds do.  They look so similar in jewelry that many experts have been fooled by “Cubics”, or “Cubic Z”, as people referred to them when I was in the gem industry. Thieves have used cubic zirconia to switch for diamonds.  In other words, something that cost 50 cents has often been “traded” for something that cost a jeweler 10 thousand dollars, or more.  And I have seen cases where it took the jeweler weeks, or months, to find out what had happened.

Gemologists (scientists of the gem industry) immediately went to work to invent instruments that could be on jewelry store counters, but could easily separate diamond from cubic and, in short order, it was easy to tell one from the other.  The industry breathed a sigh of relief on one front, but they had to face the reality of a new market of diamond-look-alikes that many people would buy because they just could not justify diamond costs.  No small market, Cubic was available in any size or shape one could want, or any size or shape of any diamond one had seen.  (Once when I visited Helmut Swarovsky at his factory in Austria, he told me they were cutting approximately 2 billion cubics per year there)

Is this a cubic zirconium or a diamond? PLEASE
COMMENT ON THIS BLOG POST saying if
you think this is a real diamond or a cheap
imitation.  For fun, of course.
 Manufacturers of jewelry, ones who sell to department store chains or TV jewelry programs in huge volume, must develop ulcers worrying about supply as orders pile up on their desks because gemstones do not come from gemstone trees with predictable crops of gem crystals.  They come from mines that produce for awhile and peter out.  Large manufacturers dream about gems that they can get as many of as they want in all the sizes and shapes they need for their production, any time they want.  For manufacturers of lower cost jewelry, cubic zirconium was not considered a threat as it seemed to be to the diamond industry.  On the contrary.  It was, instead, considered a dream that bloomed into abundance and stability of supply.

Those who keep an eye on such things in the jewelry industry began to write about the invasion of synthetics and substitutes into the jewelry stores of the world and how it had not made real gems drop in value.  If anything, the opposite was true to those to whom it mattered that they had “real” things, not man-made ones, in their jewelry.  As long as there was a way to distinguish between one and the other, instead of one market killing another, the original market, diamonds, continued and the new market, cubics, established itself and grew alongside diamonds.

Hunger for a Cheap and Plentiful Blue Gem

This consciousness born from the lessons of the cubic zirconium miracle created a hunger among manufacturers for the same thing to happen in other colors.  In plentiful and cheap supply were garnets, amethysts, citrines, peridots, moonstones, agates, malachite, lapis, opal, in other words, semi-precious birthstone type gems.  In the blue color there were sapphire and aquamarine readily available.  These gem types are significantly more expensive than the ones in the above list.  In sapphire, there is very little regular supply except in smaller sizes.

Linear Accelerator, the type of device that bombards
subject materials with electrons, which turn topaz a baby
blue color, sold in the trade as Sky Blue topaz.
Mad scientists went to work on the supply problem, combing the natural world for materials and experimenting in laboratories for what did what to all gem types.  Heating, cooling, melting and reconstituting, zapping with electricity, radiation, all manner of courses were pursued while the hunt was on for the universally desirable, easily obtainable gemstone that could come from a nearly endless supply.  At some point, white topaz, being that it was extremely plentiful, became an object of research in the laboratories run by nuclear experts and directors of linear accelerators because it was learned that white topaz exposed to electron bombardment found in the linear accelerator turns a soft, baby blue color and white topaz bombarded with neutrons in a nuclear reactor turns a deeper, grayish blue known as London blue.


It was the London blue color that the German cutter wanted me to turn his 6 million carats of white topaz.

London blue in calibrated sizes had just begun to appear on the wholesale market. (Calibrated sizes are the standard, pre-measured sizes used by jewelry manufacturers: examples would be 8 x 6 millimeter oval, 5 x 3 oval, 6 mm round, 12 x 10 emerald cut, etc.)  I was intrigued, purchased some from a cutting company and set off to show them to my retail jeweler customers.  They were an immediate big hit and I sold out the first day.  My price to the jewelers was 50 dollars per carat.  

This number will become more important later in this story.

When I learned that German cutting firms were interested in topaz, I sensed there was a huge market about to develop that would be hungry for supply.  I had no idea how huge it would become, nor how lightning fast.  I asked my supplier why he had called ME about this matter and he told me it was because I was his client in the San Francisco bay area and he was “positive” the treatment was being done here.  I agreed to take on the project and we made our “gentlemen’s agreement” so typical of the precious gem industry, an agreement, being verbal, unenforceable in a court, but enforceable by the death penalty to the reputation of one who violates such an agreement in the gem world.

Finding the Nuclear Needle in a Haystack

Off I set to find the place in the San Francisco area where mad masters of nuclear alchemy restructured the chemical structure of topaz so that there was control over light absorption, converting the material from a colorless substance into a crystal of blue color.  The first type of blue topaz, Sky blue, had been commercially available for many months, articles had been written about it, and it was universally known that a linear accelerator was required for that color.  I knew not to start with the linears.

I went right to the top:  the NRC.  Nuclear Regulatory Commission.  I think I can fairly say that I got the “run-around” of a lifetime, being transferred from one division to another, from one vague, noncommittal voice to another until it became obvious this was not a subject I was going to get anywhere with.  I tried places I knew had nuclear reactors and found many I did not know about.  I struck out with each one.  I exhausted the bay area quickly, called places further and further away until I began to wonder if I was up against an invisible barrier of some kind.

Weeks went by and I got nowhere.  I spent hours every day following dead-end leads.  My German supplier got more and more antsy as time passed with no measurable results.  I made it a point to ask everybody I spoke with in the gem trade if they had any idea about this.  I soon learned that it was taboo to ask anybody who was big in the topaz business. 

In my research project I met the son of the man who invented London blue topaz.  I knew that he was not having his material treated in America, but in London, hence its name.  He would not tell me anything except that his father was certain the end of the beautiful era of the blue topaz business was about to unfold as cut-throat enterprises entered the business to compete.  His father had enjoyed the exploding business all to himself for long enough not to have to care, the son told me.  They made an enviable amount of money during the initial rush.

One night I was in a jewelry store in Southern California doing a colored gemstone show open to the public with some other gemstone dealers whose inventories did not overlap so there was no competition amongst us.  One of them had one sip of champagne too many and his tongue began to wag just a little too loosely and, to my amazement, out slipped my missing clue.  A place I would never have thought of in a million years.  At that same event was a gentleman who was also trying to discover where the nuclear treatment was occurring and was attempting to do for Bangkok cutters what I was attempting to do for the German ones.  Neither of us would let squeak out of us even the least significant details of our searching.

A few days later that fellow called me from an airport to tell me he had enjoyed his breakthrough and was ready to start dumping topaz into the reactor for the Thai cutting firms.  I could hear the omnipresent loudspeaker-talk in the background and was not paying much attention to it until I heard them say the name of the airport.  I looked at my map and saw that his location and the clue that slipped off the drunken lips of the other dealer at the gem show supported each other. 

The Breakthrough I Sought

Later I called the facility I thought least likely to know anything about this, got put through to the head of the reactor, asked him if he treated topaz.  There was a pause, then a cautious answer something like: “We neutron bombard some orthorhombic aluminum silicates.”  I wondered to myself at the time what had happened to “Yes” and “No”, and why everybody was so vague and mysterious about this particular subject.  Since I could only see the top of the iceberg here, I did not yet know how many billions of dollars were at stake beneath the surface where gem “players” with enormous fortunes moved around like eerie shadows on foggy nights to cut their Leviathan deals.

I told the fellow that I had several million carats of topaz that needed to be bombarded and turned London blue.  Boy!!  Did that change the tenor of the conversation!  I went from feeling like a persona non grata to an honored guest in a few seconds.  He invited me to visit him at the reactor and I started right away to plan the trip there. Obstacles began to pile up in front of me almost immediately, so many, that at the end of the journey I began to wonder if there were such things as actual “signs” from the universe encouraging one, or warning one of things to come in the midst of all the events.  

From the difficulty getting airline reservations to hotel and car rental difficulties in the beginning, the scene deteriorated terribly on the first flight.  I had flown around the world many, many times before I got on this plane and had never experienced anything like the wind shear our plane ran into.  With no warning the plane dropped like an elevator with the cable cut loose…….for a LONG time.  People not strapped in were injured, including flight attendants.  Food flew everywhere, people screamed.  I was sure this was my last moment alive when, SNAP, the plane pulled out of the free-fall and resumed its normal course and speed.  Shortly after that we landed and I was NEVER so happy to deplane.

The next leg of the journey was a couple of hours later, so I went to an airport restaurant, had a meal, strolled around and around the airport and watched the weather deteriorate.  Winds began to blow really hard.  I looked out the porthole where our propeller plane was waiting for us to board in about half an hour and noticed the plane was blowing around so hard they had strapped its wheels with big cables to hold it in place.  Having just suffered a terrifying flight, I could not imagine myself getting on a plane that was shaking and vibrating at the end of cables to take off in gale force winds.  I asked the lady at the desk if that was the plane we were set to get on.  She looked at me and smiled, then said: “Seeing is believing”.

I told her I was not going to get on that little toy airplane in a monster storm, that I wanted to change my flight plans.  She found me a flight later on a real jet and I sat down to wait and watch people board the pathetic little airplane I was convinced was doomed to crash.  Somebody watching these things must have finally realized the wind blowing was not some romantic honeymoon breeze and they canceled the flight on the tiny plane with the lawn-mower motor.

For a few hours I sat and waited until we finally boarded the jet that took me to where the reactor was, where the director of the topaz project was there to meet me.  Still gripped with fear from my flying experiences, I asked if I could just go to my hotel and unwind until the next morning.

Staring into the Nuclear Blue

The characteristic blue glow of an underwater nuclear reactoris due to Cherenkov radiation.
It is named after 
Soviet scientist Pavel Alekseyevich
Cherenkov
, the 1958 Nobel Prize winner who was the first to detect it experimentally.
The next day, bright and early, I stood at the top of a catwalk looking down into the pool of water in the reactor, turned a deep blue color from the glow of the reacting.  I thought of the pictures I had seen of nuclear weapons testing, flashed back to my childhood memories of air-raid sirens going off in our neighborhoods for practice drills where we were supposed to duck and cover to prepare for nuclear attack, recalled every movie I had ever seen about the end of the world destroyed by nuclear war, contemplated nuclear accidents like Three Mile Island, and then chuckled to myself for all the decades of thinking that scary word “nuclear” as carrying 10 tons of negative semantic weight fraught with danger, a worrisome concept, was switched around on its tracks to suddenly become a word associated with vanity, jewelry, gem dealers, manufacturing breakthroughs.  As I looked around me at the unreadable instrumentation and flickering LED’s, I felt I had been swept away into a science fiction dream.

I was taken to the storage room where there were little mountains of topaz turned London blue waiting to be checked for radioactivity.  As it was explained to me, the gems I saw were not radioactive enough to be dangerous, but more radioactive than what the NRC would allow to be placed in public distribution.  “You can pick them up and hold them,” they told me, “but you would not want to wear any of these every day for 20 years.  Not until they have cooled down completely.”
The finer pieces of London Blue
topaz came out the reactor this color

I surprised myself with my interest in all the extremely high technology I was in the middle of as question after question came to my mind and the super-minds around me rattled off explanations like college professors. 

The answer to one of the questions I asked remains in my mind and an image I formed comes back again and again in my head.  My question came from a feeling I had that all the technology was being used for such an odd purpose: to change the color of one of the most prevalent crystals available on our planet so that people who would like an aquamarine, but cannot afford one, can get completely decked out in blue gems.  I asked if there were any good besides profit coming from what the lab was doing with nuclear energy.  “Oh yes,” an enthusiastic professor type blurted out.

Years later, I now wish I could have recorded what he said after that.  It was so detail rich and scientifically insightful that I was spellbound as he spoke, but only sketchy details remain in my mind today.  A celluloid type fiber is placed into the reactor and held exactly in place while neutrons are allowed to bombard its surface.  What he told me was that neutrons travel in perfectly straight lines and are tiny, tiny, but have a presence.  They pass through the material that has been placed in the reactor leaving the tiniest holes ever artificially created.  The material placed into the reactor is, then, converted into the most important blood filter ever created as it has the capacity to filter microscopic organisms never before possible.  I gained a kind of respect absent in my thinking until then.

If you Test Positive, your Life Changes Radically

As my thoughts drifted away into medical daydreams, I was told it was time to leave that part of the reactor and go back to the offices.  On the way out, we came to a locked gate.  The gate would not open unless your hands, placed on some metallic mold of human hands, passed whatever radiation test the mechanism gave you.  I was not prepared for the waves of feelings and emotion that began to gyrate through me as my imagination ran wild with scenes of red lights flashing, bells ringing, hot soapy anti-radioactivity showers, medicines, radiation burns………..   And then, click, the door opened, and we walked to the offices as if nothing had happened.

The professor types left and the director and I stayed to talk business.  I could see this was the place to send the white specimens of crystalized aluminum silicate.

Radioactive Dust in the Air

I headed back home knowing I would be back and had much more to learn.  I contacted the fellow in Idar who was eagerly awaiting my breakthrough, as was I.  He decided to begin the cutting and calibrating process so he could send me already cut gems for treating.  His choice was to do that, or to send the crystals themselves for treatment and cut the gems afterwards.  His reasoning was that, with several million carats of gem cutting material that had been exposed to radioactivity being calibrated in his factory, there was bound to be a constant amount of radioactive dust in the air.  Almost every cutting firm in Idar has its cutting facility on its premises in buildings built centuries ago.  Hence, not only his employees, but his family would be exposed to radioactive dust.  It was an easy decision for him to make to send the already cut gems.

Beginning the Production

He set about to begin his production making his preforms.  Preforms are the first state of shape a crystal becomes before actual finish facets are applied to its surface.  They are quite roughly hewn compared to their more symmetrical finished product counterparts: cut and polished gems.  There are two steps required to get to the preform stage.  The first one is the hammering and the second is the orienting.  In a factory, it is critical to the survival of the company that these two steps are accomplished by people who really know what they are doing and care about it.

In step one, the “goods” (rough crystals) are hammered on to separate the gem
Preformed treated topaz crystals roughly formed for the cutter to begin
quality material from the useless host material the gem specimen is contained by.  Once the host material is removed, an age-old concept of maximum weight retention in cutting is applied in the next step by the person who “orients” the crystal for pre-forming.  This is because gemstones are sold by weight.  The more weight that the cutting firm can retain on each gem cut, the higher the net profit is for the company.  When there are amateurs doing either of these two steps, in the balance lies whether the company makes any profit at all.

The German cutting company prepared and oriented, then preformed several thousand pieces of calibrated white topaz, packaged them up and sent them to me.  I inventoried everything, repacked them and sent them to the reactor.  It took longer than I thought for the first German shipment to arrive from Idar.  I sent a message asking if everything was going all right.  The answer was another experience infusion into my gemological database.  Because topaz is a schistose type material that forms in parallel layers.  When they oriented the crystals for cutting, they ended up with the large facet on the top of each gem (called the TABLE facet).  When they began to apply the polish to the table surface, pieces of the parallel layers began to peel away right before the eyes of the cutters and scatter all over the cutting shop.  It was necessary to redo the preforms by tilting them slightly off their horizontal axis in order that the tables of the gems were not parallel to the crystal layers.

The Next Lesson at the Reactor

After the gems had been in the reactor a few weeks, I called to talk about going to see the goods and bringing some of the material home with me.  When I got there, the piles of blue topaz had turned into mountain ranges.  There were millions and millions of carats sitting, waiting to be “releasable” by the standards of the NRC.  When I entered the reactor area, there was a book into which I had to sign.  My curiosity nudged me to look through the book to see who was coming to the reactor.  I turned back a page, another page and another.  A name jumped off the page and a spasmodic pulse of adrenalin scurried along my central nervous system bringing fear to my heart.  Here was the name of the person with a reputation for entering a business enormously, cutting the prices substantially, taking the business and running with it until the pony finally dropped in its tracks, then off to another gemstone type.  He had done this with two gem types already and had quite a reputation.

Now that 50 dollars per carat price I mentioned earlier has a context to go into.  Because this major player had deposited his millions of carats recently, I knew there was a grace period that would be short lived, one of price status quo.  It was just a matter of time before the bottom fell out of the blue topaz business, I told myself.  It took a few months, but I watched the price of topaz go from that 50 dollar per carat mark all the way down to 1 dollar.

Not all Topaz the Same

“How much London blue topaz can I pick up today and ship to my German customer?” was the question I came to the reactor with.  The professors came back.  We all sat while I was delivered an “insider” explanation of what was occurring in the topaz world.  The lecture was about topaz becoming radioactive during neutron bombardment, the half-life of the resultant radioactive centers in the gems and what made some topaz more radioactive than others.  Chemically pure topaz, it was explained to me, does not stay radioactive for very much time at all.  There is very little chemically pure anything anywhere, so very little topaz they put into the reactor was ready to wear the next day, so to speak.

The element in topaz that causes any particular topaz gem to become radioactive is cesium.  The more cesium there is in any stone, the longer it stays radioactive.  Clear topaz, at that time, occurred on earth in massive quantities in Brazil, Nigeria and Sri Lanka.  Sri Lankan topaz has the least cesium, in general, while Nigerian has the most, in general.  They told me that my client’s topaz was all Nigerian and that a small amount was available now, but the bulk of it would not be coming from the reactor for some months, and that some of it would never be releasable.

Meanwhile, people who had sent Sri Lankan topaz, they said, were getting shipments after 14 days of cool down time and the longest waits with Sri Lankan were a few months.  Brazilian material was somewhere in between.  In fact, they told me, there were similar amounts of topaz in reactors in foreign countries (they cited Brazil as an example) where they do not have stringent NRC type regulations, places where topaz is coming out of the reactor “hot” so that the companies who invested their millions into white topaz, do not have to wait to get their return on their money.  The wait time definitely became an issue.

Gemologists came back into the picture from their heroic efforts to distinguish cubic zirconia from diamond so that they could help stop radioactive topaz from coming into the United States.  In a few months the NRC had educated American customs officials and provided the equipment necessary to check topaz shipments coming in with dealers or in containers being mailed into the USA.  The NRC regulations for radioactivity in gemstones began to ratchet themselves tighter and tighter, each time causing it to take longer to get shipments of topaz.

Jumping into the Business

Pretty soon word was out that I was a topaz treater and several German companies asked me to treat their topaz.  I formed a partnership with a German friend and we began treating topaz in much larger quantities, including topaz for his family’s firm.  Seeing the writing on the wall, or perhaps I should say from the signature log book at the reactor, my partner and I decided to purchase Sri Lankan topaz, calibrate it, treat it, and offer it for sale before the price got down so low that you would lose money doing such a thing.

We paid 80 cents per carat for the calibrated topaz pieces and 20 cents per carat for the reactor’s treatment.  Before we knew it, we had plenty of topaz to sell to smaller manufacturers and the cash began to flow.  The money from the treating company also began to flow.  It felt like being Rumpelstiltskin.  The price had already begun to fall before the man with the destructive reputation got his hands on any topaz, but only to about 20 dollars or so per carat.  I decided to take a trip around the world to sell topaz, which at the time was something like taking one dollar bills and trading them for twenties.

I loaded up the biggest brief case I could carry with several pounds of topaz and headed to Germany.  With the records I was carrying with me it was possible to know how many stones I had (thousands and thousands), what sizes and shapes they were and how much they all weighed.  From that the Germans in Frankfurt customs put a stamp and seal on the box, asked me for 14% of the value of all the topaz I was carrying in cash.  They used my records to determine the value of the goods I was carrying and asked me for an amount that was about all the cash I had with me to pay my expenses on a trip to several countries.  I was unprepared, but gave over my money and drove to Idar’s custom’s office.  The Frankfurt people had already sent my goods ahead of me and the customs people in Idar were waiting to bring me up to speed on how to make my sales in Idar, a stack of forms that each person who bought anything from me HAD to bring to the customs office, no exceptions. On my way out of the country, I had to come back to that office, they would check all the paperwork from the people I had sold to and refund me the cash I gave as my deposit in Frankfurt less the amount they were going to tax my customers on my sales in Germany who were required to pay a 14% VAT type tax on imported gemstones.

Permission to Leave NOT Granted

I went from dealer to dealer and found a tremendous amount of interest, sold quite a bit and went back to pack up at my hotel to prepare for my flight to Asia the next day (a Saturday).  So, at the end of the day Friday, I was back in the Idar customs office with my invoices to show what I had sold.  The official I spoke with looked at everything, then, with a firmly stern face, told me one of the customers I sold to had failed to bring the paperwork and pay the 14% tax.  “No problem,” I told him.  I offered to pay the tax myself.  This suggestion not only was unacceptable, it brought anger to the face of this bureaucrat’s otherwise scary face, who told me I could not leave Germany until the customer came to the office, signed the papers and paid his 14%.  Period.

Scary face sent me to an office where there was a telephone I was to use to see if I could get my customer to come at once to clear up the mess I was in, a mess that was beginning to seem far too complex for me to absorb the ramifications of.  My last hope, then, was to get through to the customer, which I was able to do.  He remained politely quiet while I explained my situation and all but begged him to come free me from the constraints of the bureaucratic dictator I was on the other end of a delicate entanglement with.  “I will take care of it Monday,” he was saying as he put his phone down, to my great dismay.

On the way back down the stairs from the little phone room I had a craving to be in a “normal” social situation in Germany, the kind where happy people enjoy a great beer together.  My favorite German beer, called Bitburger, entered my mind and stayed there as what must have been part of the denial stage I had entered about what I was about to face with the gorilla bureaucrat who had the capacity to ensnarl my travel itinerary with complications that would require a whole host of airline and hotel changes and phone calls.  I was seeing in my mind the very famous German advertising slogan: “Bitte ein bit”  These three words are among the top few most long-lasting, far reaching slogan words in German advertising history.  A brilliant play of words, so simple, yet one that runs so very deep right into the heart of German beer drinkers.  It plays on the fact that the first syllable of the beer known as Bitburger is the same as the first syllable of the word that means Please in German: Bitte.  It is so powerful a company motto with its Teutonic, monosyllabic punch, that almost every German has heard it.

I opened the door back into the room where the bureaucrat’s angry eyes met mine as I stepped self-consciously back up to the customs window.  I told the official my customer had repeated he would be in on Monday to settle the account.  With that same steely, unbending stare he told me that was not good enough and I realized I was at a dead end.  Thinking I no longer had anything to lose because I was just plain stuck, I saw some humor here, saw the bureaucrat as an innocent victim of stringent rules that put one in a stringent mood to enforce.  I grinned and told him that it was Friday, time for a good German beer.  In a thousand years he probably never would have expected me to blurt out:  “Bitte ein bit”.  But I did.

His iceberg of a countenance suddenly melted, a smile appeared and then he burst out laughing, stamped my paperwork and told me Monday would be fine, that I could go catch my plane.  He counted out all my money in German currency and sent me on my way, still smiling.

I caught my plane and repeated the topaz selling experience in more countries and, finally, it was time to come home.  I was in customs for 7 hours.  When I opened my briefcase to show my topaz and my records of sales in the countries I had visited, the agent would go to some manual he or she had and try to peg me into a category, but was not able to do so for some reason or another.  Next to me in the first line I was in was a gentleman from China with 4 wheeling sample cases the size of small automobiles full of clothing.  This was several decades ago and relations with China were just warming up, customs and immigration manuals were being rewritten and, as a result, they didn’t know what to do with him either.  We would both be sent to some next person in a different office who was, like the one before, unable to find the data necessary to fill out his or her form and “clear” us.

When the fellow from China would step up to the window, since he could not speak English, the agent would announce on the loudspeaker that a Chinese translator was needed at his window.  Nobody would show up.  After awhile the agent would try to explain the situation.  They all did the same thing:  they acted as if they thought that speaking volume would compensate for lack of ability to speak English.  They would talk louder when they saw they were not being understood.  The agent would write out a number of the next office and draw a little map to where it was.  I was given the map without any explanation, but we both kept being sent to the same place.  After several hours of this, the Chinese man, having to cart around with him sample cases that practically needed a tractor to pull them, after flying who knows how many hours, intimidated like a mouse by a cat in an alien environment of what to him must have seemed like linguistic jibberish, began to cry.  I felt embarrassed that such a thing could happen to a foreigner visiting my country.  Of course, I was not faring much better myself.

“Mr. von Sternberg?” I looked up to see a fellow motioning me to the window, now 7 hours after I first arrived at customs.  I was struggling to stay awake, already jet-lagged when I had landed and dreaded another visit to a customs window.  When I got there I was asked if I knew the country of origin of the gemstones I had with me.  Sri Lanka I told him.  “Ah, then there is no duty, you are free to go”.

Jumping Back out of the Business

I knew I was in the process of playing beat the clock until the topaz dam broke and they began giving it away as door prizes.  My partner and I made a plan to “dump” the topaz we had left at a price that we could get paid on the spot (no having to give terms to the buyers) and exit the business as the price pressure began to mount.  More and more topaz appeared at gem shows, in dealer’s briefcases, in catalogs, at the reactor; then one day the huge inventory of the worrisome gem dealer hit the market and the price began to tumble as we rode the price elevator down.  Like most people, I sold off the last of our inventory for 1 dollar per carat and left the business.

What remains with me to this day is the image in my mind of the HUGE quantities of blue topaz that entered the world’s gemstone pipeline to end up as earrings, necklaces, rings, brooches, tiaras and tennis bracelets.  Enough topaz to pave sidewalks with.

Saturday, December 7, 2013

One More Pearl Harbor Survivor Gone


December 7, 2013



©Copyright 2013: Richard von Sternberg, All Rights Reserved


Pearl Harbor was so long ago.  If you were born around the time of that most humbling moment in our history, you are graying.  If you were serving in the military at the time, and are still alive, you are in your 80’s or 90’s.  It is no wonder that there are very few survivors of the actual sneak attack that we remember every December 7th.  Pearl Harbor survivors have had reunions for decades, to which fewer and fewer attendees arrive each year.

A PIECE OF LIVING HISTORY

My uncle, Howard Fields, will no longer be attending.  His wife of almost 70 years, Dorothy, my mother’s sister, will no longer be cheering for him at any reunions, no longer volunteering with him at local schools wherever he has lived to make his scratch in the world, making sure the consciousness America gained by being surprised that fateful day never dissipates, never gets relegated to non-anecdotal history and dries up like the tomes it is printed in.  No longer there to talk to America’s children about what happened at Pearl Harbor.

This is so because both of them just passed on.  They were so intertwined after their amazingly rich scores of years together, that one of them could not be alone on the planet very long before joining the other.  I understand that well as my own father died about a year after my mother.  When he got the news of her death, he went limp and blanched.  Uncle Howard and Aunt Dorothy were closer even, for, unlike my parents, they were together until the end.

I HAVE BEEN TO BOTH PEARL HARBOR AND HIROSHIMA

I was born the year World War 2 ended with the surrender of the governments that held our destruction as their highest priority, and, as a result, was born too late to be part of the generation that actually pushed the atomic button – twice – unleashing wild, unbridled power from the air against a people that existed on the other side of the line drawn between good and evil.  I was born too late to use epithets such as the one that appeared ubiquitously in newspaper headlines that read: JAPS SURRENDER.

My generation did not perceive the Japanese as any kind of enemy except in movies or stories, because they have not made any military moves against us in our lifetime.  Enemy status?  My passport has been honored in Japan and I have traveled freely there.  I eat sushi, have owned Japanese cars and trucks.  I was involved in an international diamond cutting venture with a Japanese firm that went on for many years.  I have flown Japan Air Lines and have traveled all over Japan by Shinkansen, the famous Bullet Train, whizzing past miles of bamboo forest, rice farms, tea farms with astonishing views made slightly fuzzy by mist rising, made passionate by majestic temples rising up into the view. On one such trip I went to the Hiroshima museum next to the last remaining ruin from our bombing and, even there, did not feel in the presence of an enemy nor treated as if I were one.

CONVENTIONAL WISDOM OF THE DAY

When my uncle was the age I was when I began to travel the world, it would have been far too much of a psychological barrier to penetrate for him to reverse inside himself the sentiments shared by a generation about Japan and Germany.  When I got my first foreign car, Uncle Howard lectured me sternly (putting it mildly) about supporting people that were once out to cut our throats.  His point of view was easy enough to understand.  If you looked out your window and saw a group of people throwing lit torches at your house, clearly attempting to make ashes of your home and burn you out of it, how much time would have to pass before you could sit across a desk from any of those firebugs to purchase an automobile?

Uncle Howard was a vessel so filled with patriotism and love for his country, that his exuberance would spill over into his words, of which he was unlikely to mince even one.  In other words, there was never any doubt how he felt about any topic he, or anybody else, brought up. 

SHAPED BY OUR VICTORY

This very outspoken, ardent patriot from Colton, California, politically conservative, ended up in Orange County, California because in 1945, the year that I was born, Howard married Dorothy, a girl from Orange County.  Dorothy’s mother, my grandmother, married an attorney who was romantically and passionately drawn to the miles and miles of perfumed air you passed through when the thousands of acres of orange groves were in full bloom. Grandmother and Grandfather felt at home in the conservative environment, so much so, that Grandmother joined the Daughters of the American Revolution.

The war was over; America was full of hope and promise.  Five short years after we emerged victorious from the war, the 50’s unfurled.  Jobs became plentiful, most of them were held by men, designated income earners for most families at the time.  Men were supposed to work, drive the one car to the job and back to the home that was so affordable compared to today’s real estate reality that a family with a single income, even a modest one, and two kids could thrive in the supportive local economy of the time and experience home ownership.

A year after my mother and father had me, my aunt and uncle had a boy, Douglas, whom I spent Christmas and summers with as 50’s kids, first round of baby-boom population exploders.  Shortly thereafter was born Howard and Dorothy’s only girl, Laura Ellen, like Doug, a vital part of my very early childhood formative years.  Two more boys, Edward and “Jimmy”, rounded out the offspring package of Howard and Dorothy quite a bit later than their brother and sister born early in the marriage.  These four children are the direct descendants of two extraordinary human beings.

THEY GREW FROM THEIR LOVE FOR EACH OTHER

Because of all the time I spent at Howard and Dorothy’s home as a little boy, my entire life has been shaped by the blustery, edgy character that was my uncle then, as well as by the soberingly grounded, kind person that was my aunt.  I remember wondering as a child how my sweet peach of an aunt could have ended up with somebody who scared me with his deep, penetrating voice, his way of expressing his opinions in such a way that he could opine somebody right into an argument about any of his many pet peeves.  I turned to his mother in law, my grandmother, for an explanation.

Grandmother told me Howard was rough and blustery on the outside, with a heart of gold on the inside.  Over the years I came to see what she meant and how right she was.  Howard would have done anything at all for his family any time.  The only difference, then, between the two hearts of gold was that one was lodged in an insecure nature while the other, imbued with well balanced self-confidence, had a more natural approach to connecting with the world. 

Inside the inner sanctum of Howard and Dorothy’s deeply connected spirits the two hearts of gold fused.  They faced the world as one solid unit and managed to change with times as they changed, reluctantly, perhaps, but carefully, wisely, after much personal research and human interaction.

THE DYNAMIC

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Dorothy had a heart of gold, as I said before, but, to be properly descriptive of the real she, mention must be made of the size of that beating organ.  There was so much heart in Dorothy that it seems impossible there was room for the rest of her.  She cared about her immediate family deeply.  About her extended family deeply as well.  And her friends and neighbors.  She was there to help when help was needed, “there” in a way that I, as well as most people I have met in life, are not. 

Her nature being what it was, Dorothy became a foster parent.  Howard traveled almost perpetually so was a foster parent to a lesser extent time-wise, but Howard’s presence was felt by people so profoundly that an experience with him would continue to reverberate in them endlessly.  Dorothy had the world’s largest heart of gold while Howard had the most highly concentrated one.

Dorothy kept herself busy with projects that required concentration on the small details of life such as needlepoint and wallpapering.  She cooked and baked so automatically, that you could think of it as the same as what you DON’T think about while riding a bicycle that makes it possible for you to ride one.  She didn’t have to think about cooking.  She was a food factory that also cranked out cookies.  Years after I finally came to appreciate my aunt for the saintly person she was I understood why, on one summer day with nothing particular to do, she laughed when I told her I was bored.  She never had time to be bored because she was busy raising her children and her many foster children almost by herself.

HOWARD MADE IT TO THE TOP OF HIS PROFESSION

It wasn’t always that way.  In the beginning Howard and Dorothy tried operating businesses together.  Very early childhood memories of mine include spending time in a market they owned as well as a restaurant somewhere in Orange County called The Snack Shack.  Possibly due to what he learned about business from being immersed in it or possibly because they were not able to tame their businesses to their satisfaction, Howard switched careers and approached larger companies asking to be a “road warrior”.  Once any of those companies said yes, aunt Dorothy’s days as a co-parent were numbered.

Howard kept his pencil sharp and had an uncannily clear big-picture view of the business world and how to move around in it.  He was smarter than most of the people doing what he wanted to do.  The fact that they were succeeding while remaining far south of Howard’s consciousness, however, demonstrated it was not just business acumen that was responsible for lifting him higher and higher into the matrix of the sales divisions of powerful companies.  No, it was, instead, his charisma.

Howard’s voice carried, as did his infectious laughter.  Ensconced within his voice, his laughter and his grounded way of standing and carrying himself was a confident air, the aura of a born leader, an inspirational soul engendering trust at the outset of a first conversation one had with him.  He was a story-teller who was able to recite long works of poetry, such as The Midnight Ride of Paul Revere, and with a kind of flare about accenting the stressed syllables of the poem underscoring the uniqueness of his absorbing personality.

Sales divisions of companies everywhere dream about recruiting people with captivating personalities and many vied for the attention of my uncle over the years he spent on the corporate up-escalator of America’s big cigar companies and distributors.  In the beginning he was a “road warrior” schlepping product, calling on retailers to compete for market share, shelf space.  Howard remembered things about people, listened to what they told him and asked about events and people the next time he met up with them.  Whereas it may have seemed an exercise in the toleration of pest behavior to have many salespeople call on the retailers he saw, a visit with Howard Fields was an experience to look forward to.

GOLDEN TOUCH IN THE BUSINESS WORLD

Howard surprised many boards of directors with the bandwidth of his ability to increase a company’s business.  He was a paragon of salesmanship, a walking example of every important tenet of the generic concept of marketing, and, as such, naturally gravitated toward managing sales divisions.  He was not “kicked upstairs”, not taken off the road to be rewarded with a salary and a desk job.  Instead, companies he worked for wanted him to make Xerox copies of himself and send an army of Howards out to multiply their market share.  After creating the sales army, he was expected to train new recruits, manage existing ones, and, at the same time, make sure the existing accounts were properly stroked and made to keep purring, to keep selling product and replacing it, increasing it.

At one company lucky enough to have Howard, he was told in a casual conversation by a close contact in the accountancy division that he was responsible for about 8 million dollars in NET profit that year.  People often wondered what Howard did or said to develop such a loyal and respectful following, but I knew.  By the end of my teen age I had completely assimilated Grandmother’s truth about my uncle’s heart of gold.  When I went into business and had to learn to sell, I turned to Howard for education and was quite edified by all I learned from him.  Without ever mentioning it specifically, by example he taught me the importance of wowing a client with respect and generosity.  I know what he did and how he did it was worth at least 8 million dollars a year.

While on the road myself selling gemstones I imported to jewelers, I often stayed with Howard and Dorothy at their home in Orange County.  One night Howard wanted to show me how he could make a person feel special as his dinner guest at a fine restaurant.  Off we went to an elegant restaurant in Newport Beach known far and wide at the time.  We were seated, all propriety was addressed with water, bread, table décor and appropriate machinations to raise to its peak the quality of the dining experience.  As the menus arrived and were about to be distributed, Howard raised his arm to signal to the maître d’ to desist his superfluous gesture and told him to bring us plenty of whatever he considered to be the finest examples of eating his restaurant could provide.  What unfolded after that moment may have been the apex of all of my dining experiences because, even though I can no longer remember exactly what they served, I remember being repeatedly dazed by richness of every taste of everything and that temporary glow we all get to feel a little from time to time when all the elements that make up what is in front of us at the moment are in heart-quieting harmony.

CRISIS IN THE COMPANY

Howard’s company promised to provide him all the tools necessary to allow him to do what he ended up doing.  It became apparent at some point that they had not understood his gourmet methodology of doing business and that they were reviewing his fringe benefit package which included airline cards for all the business class airlines that flew to and from places in his territory (from the Rockies to Hawaii and Alaska), car rental cards from all car rental companies and all the major credit cards, all with no limitations.  They paid him handsomely and gave him a new company car every year or so.
One day they called him into their inner offices to confront him about the very large bills he was running up every month and, unfortunately for them, they did not include in their plan to clip his wings any thought about Howard Fields as the engine keeping the company afloat.  They hit him with figures, percentages, totals, budgets, accountancy jargon from the left, then from the right.  In his defense he revealed that he knew that he had made the company millions of dollars in net profit and asked them if they were considering that or not.  Their response was to appeal to Howard’s sense of reason to agree to some arbitrary line they wanted to draw on their spreadsheet that showed him their only concern was moving the money around the table from his side to theirs.

It was a naïve stance to take with a man who was courted by every competitor of theirs, whose absence could radically transform their company.  Howard did the obvious thing, calmly, resolutely, and with no fanfare:  He said: “I quit.”

“NOOOOOOOOOO.  Howard……….NOOOOOOOOOO, Please.  Don’t quit,” was the vehement response engendered by Howard’s simple act.  The company responded as if they had gone through a near-death experience and never confronted him again.

THE LONG ARM OF THE LAW

In a parallel universe Howard had a kind of second career, albeit it was not necessary for income reasons, a career nonetheless: he was a deputy for the Orange County Sheriff.  One can only speculate about the double-helix
kind of relationship between his former military self and the part-time officer of the peace he became in a place that many years later Uncle Howard would refer to as “The United States of Orange”. 

It was clearly a high, life-long priority of his to help keep America orderly.  In the military and the criminal system Howard had both might and wit in his arsenal.  Inside his brain there seemed to be a kind of mental zoom lens continually focusing and refocusing to study the big picture, the little picture, the microscopic detail and what to do about all of them simultaneously. 

He kept his head, made sound decisions and set about to enforce them, but never wandered far from his sense of humor.  One evening Uncle Howard told me about a robbery-in-progress call he and a partner got in which the criminals were armed. Clearly a “Code-3”.  When they arrived, they entered the building with guns drawn, ready for the worst.  Out jumped two criminals brandishing fairly large knives, also, in their minds, ready for the worst.  Howard said he burst into almost uncontrollable laughter while he and his partner held the delinquents in the sights of their guns exclaiming: “Is this an example of how you prepare for your criminal acts, to show up to a gun fight armed with a knife?”

MISCELLANEOUS ATTRIBUTES

There are too many important details that make up the mosaic and Gestalt that were Howard Fields that they could possibly be contained in such a short and humble tribute to him as this one.  Among them was his joy in triggering a response in people, responses to his often picaresque and roguish acts designed to startle people into a personal epiphany. An example of this would be some flight attendant he would come across from time to time who was “not really all there”, as he would put it, who treated people in less than human ways.  For them, when they arrived to his spot on the plane to take his order, their surprise would be him vociferously asking: “What do you think? That I’m just another ass on a seat, just another face in the window?”

He carried cards with messages printed on them for certain occasions.  When somebody would overindulge Howard with an outbreak of trivial complaints, he would be handed a card that said: “Pardon me, I believe you are confusing me with somebody who gives a sh*t.”
If you were a congressperson who was off course by Howard’s assessment, you would need to be prepared for a spate of letters and phone calls that nearly burned the envelopes they were mailed in and singed the phone lines.

RETIREMENT

Howard and Dorothy had fun and enjoyed life.  By the time Howard was ready to retire, the kids had left Orange County and moved to places like Utah and New Mexico.  Their first “act” of retirement was the purchase of a large motor home they could drive all over the country making America their personal Exploratorium.  They went here to visit one relative, there to visit another, yet another place to see an old friend and off to many other places, Gypsy like, making a stop at my house on most of their longer outings.  When they came to see somebody, they were interested in the people they were visiting and interesting to them as well.

They lived, then, peripatetically, for a time and, as they got older, wanted to be close to their children, wanted to continue to make a difference around them and, as I mentioned earlier, volunteered in schools and got fired up over and over about the lessons of Pearl Harbor.  They lived an amazing life, squeezed more from it than most of us and left such a deep impression that it was hard not to think of them as special and eternal as I did when I was a child.

Once, in a history of jazz class I took in college, an instructor was demonstrating how the blues was structured, how it had a pattern based on iambic pentameter and that famous poems written in that style could be dropped into any blues song.  To exemplify the point, he gave an example that speaks to the matter of mortality that none of us can ever escape, the reality that nobody can rise above that somehow seems fitting here.  John Dryden’s famous poem set to the blues: “All human things are subject to decay. And when fate summons even monarchs must obey.” (Dryden did not put the word “even” in his poem, but the instructor was singing the words as a blues song and took a liberty.)

Two very important lights have gone out on the switchboard of life.

Richard von Sternberg

Sunday, September 1, 2013

Guayakí: Helping to Define the Character of Sebastopol

©Copyright 2013: Richard von Sternberg, All Rights Reserved

On my first business trip to Germany in the 1970’s, as I was there to purchase gemstones I would resell to American jewelers, I took advantage of an opportunity to gain product knowledge of the jewelry industry by visiting Schmuckmuseum Pforzheim, which translates to: The Pforzheim Jewelry Museum. Pforzheim, located in Germany’s Black Forest, can honestly say it has an unparalleled museum honoring the fine art of jewelry making.

Being in the gemstone industry at the time, I fully appreciated what the museum represented and exhibited, but due solely to the museum’s creative method of display – chronological, rather than thematic – I took away a perspective that brought my dry high school history lessons to life.

OPULENT SYMBOLS OF THE RENAISSANCE

The decision-makers of the museum decided to arrange the exhibits so that the museum customer entered at the top of the building and began to spiral slowly downwards through time. The walk through jewelry time began in the 3rd millenium BC with artworks in the medium of gold. As you descended through the centuries, styles and refinement changed in gold and silver, and gemstones appeared, gems that could be found without sophisticated mining: coral, turquoise, amber, pearls, lapis lazuli, malachite, agates, etc.

During the time of Ferdinand and Isabella of Spain, a change occurred that deeply affected works of 16th century jewelry of the wealthy and the royal: the arrival of the superlative Colombian emerald. In the rings and pendants, earrings, pins, gem-incrusted collars, diadems, crowns and tiaras of the day, deep bluish-green, sizzlingly beautiful emerald crystals from the Muzo and Chivor mines, brought to Europe from Latin America, were gracefully transformed into faceted and polished important emerald gemstones, fashioned for the rich and powerful. What they sold for was thousands of times more than the exploited natives were paid to mine them because the ethic of the day allowed for conditions we later came to refer to as “The Age of Exploration”.

Parts of the New World were so mineral rich with valuable, easily marketable resources, such as gold and silver, that untold wealth was amassed by claiming the resources for the Old World, extracting them from the earth hastily, with no concern about leaving open pits and mines, polluted landscapes and waterways, no plan to ameliorate the major ecological damage done by mining and clear-cutting forests. A kind of unbridled greed in an environment where “nobody was looking” allowed legendary explorers to exploit, conquer and enslave other human beings for riches, then return home with them and join the ranks of the super rich. One can observe this ironic symbolism in the sudden emergence of emeralds from Colombia, as well as aquamarines, tourmalines and topaz from Brazil, descending to the 1500’s in Pforzheim’s magnificent museum.

THE NEW RENAISSANCE, OPPOSITE OF THE FIRST ONE

Chris Mann receives his Cittaslow
Sebastopol mug, founding donor
The list of names we all learned in elementary school of famous explorers who brought the seeds of change to the New World was of exemplary Renaissance men of their day. These heroes of the past would be dumbfounded to see how much the criteria of heroism have changed as indifference toward the consequences of actions taken has given way to responsible stewardship of the land, unexploited craftspeople and farmers, concern for the health of those who consume products and foodstuffs. Today’s cultural hero models a user-friendly approach to living and the consciousness to act in ways that boomerang back as a palatable, desirable future for our planet.

The town of Sebastopol reveres people of such vision and scope and hosts its share of 21st century Renaissance types here. I have had the pleasure of meeting many of our forward thinkers over the decades I have lived here, but working with Sebastopol’s Slow City personages, I met a Renaissance man whose business practices emanate from a place inside him, unlike the international entrepreneurs of former exploitive centuries, a place in his heart that encompasses an ideal of goodness, a platform of business behaviors that sustain rather than consume, benefit rather than exploit, business behaviors that model the proverbial “Win-win” cycle of symbiosis: Mr. Chris Mann of Guayaki.

SLOW CITY MINDSET

I met Mr. Mann as a result of his generous offer to provide the venue for a meeting a couple of years earlier of the three small towns in the United States designated “Cittaslow” – Slow City—by the international organization of the same name. Because Chris found the principles of the international Slow City movement were generally concentric with his own principles, he was happy to lend his support. By the time I joined the steering committee of Cittaslow Sebastopol, its founders were putting the finishing touches on the infrastructure needed to receive a grant of encumbered funds to bring the Slow City movement to life here with the blessing and endorsement of our city council, under its rubric, in fact. Another member of the steering committee, Sarah Glade Gurney, and I met with Chris to let him know that Cittaslow Sebastopol had developed to the point that it was offering founding donorships to those for whom the Slow City ideology resonated.

And resonate it did. Chris became a founding donor for Cittaslow and an interviewee for my blog at the same time. The actual founding donor is Guayakí Yerba Mate, a partnership endeavor of a small group of Renaissance visionaries whose very compelling story is a click away: http://guayaki.com/about/134/The-Guayak%26iacute;-Story.html

GUAYAKI AND THE SEEDS OF CHANGE

Chris was one of five gentlemen who were the seminal force behind what has become a transformative Mate (pronounced MAH-tay) tonic-tea revolution. They refer to themselves as the “semillas” of their movement as the Spanish word semilla means seed in English. Here is a paragraph from their web site that capsulizes their beginning:

“In 1996, Guayaki was seeded in California's central coast by two university buddies. Alex Pryor from Buenos Aires, and David Karr from Northern California. As good friends and passionate yerba mate drinkers, David and Alex set out to share the yerba mate plant with the world, recognizing that people were in need of a nourishing source of energy and a healthy dose of optimism. As good fortune would have it, co-founders Alex and David were swiftly joined by three other pioneering partners to round out the original founding seed group: don Miguel aka the “The Journeyman”, Steven Karr aka “Shape-Shifter” and Christopher Mann aka “The Chairman of the Gourd”. These five ambitious friends aka the “semillas” (seeds) channeled their activist mentality into the creation of a new restorative business model, calling consumers to action by voting with their dollars.”


Semillas Group (left to right): Steven Karr, Michael Newton, Chris Mann, Alex Pryor, David Karr.

PAPER ROUTE CAPITALISM




One of the first things that Chris thinks of as important early-life building-block experiences, not surprisingly, is generally thought of as one of America’s launch pads of Entrepreneurship, the paper route. For Chris it was the Daily News of the San Fernando Valley in his history that did the one thing that school wants desperately to do, but cannot, allow an individual the opportunity to control an environment independently, one that requires self-discipline, a strong work ethic, a desire to make it, one whose ultimate reward for good behavior is the payoff that the society at large deems regal: profit in real dollars. I remember this building block as well. On the other side of the hills that separated the San Fernando Valley from the Los Angeles plain and ocean beaches was a daily called the South Bay Daily Breeze that offered me analogous building blocks.


Chris told me that he “waited tables in college, was a bag boy at Albertsons and once had a job backing up computers the old way (reel-to-reel)”. Like most entrepreneurs, Chris had a multifarious string of employment opportunities from the most basic to more esoteric ones such as his tenure leaning the ins and outs of institutional lending. It is not my place to speculate what it was, or when, that opened Chris’ heart to his perspective of harmonious existence, his work, his education, his family, coincidences, but his philosophy synopsis is: “Chris got his BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.”

HOW GUAYAKI CHARACTERIZES MATE


The buzz that surrounds Guayaki mate is the nourishing stimulation the centuries-harvested plant has provided indigenous peoples in Latin America. Once again, from the web site of Chris’ company:

“Yerba Mate has the “strength of coffee, the health benefits of tea, and the euphoria of chocolate" all in one beverage. “Yerba mate (yer-bah mah-tay) is made from the naturally caffeinated and nourishing leaves of the celebrated South American rainforest holly tree (Ilex paraguariensis). For centuries, South America’s Aché Guayakí tribe have sipped yerba mate from a traditional mate gourd for its rejuvenative effects. These rainforest people find tremendous invigoration, focus, and nourishment in yerba mate.

“The leaves of the rainforest mate tree naturally contain 24 vitamins and minerals, 15 amino acids, abundant antioxidants. In fact, The Pasteur Institute and the Paris Scientific society in 1964 concluded "it is difficult to find a plant in any area of the world equal to mate in nutritional value" and that yerba mate contains "practically all of the vitamins necessary to sustain life."

“Yerba mate contains caffeine, theophylline, and theobromine, well-known stimulants also found in tea, coffee and chocolate. The caffeine content varies between that of green tea and coffee. Unlike tea, yerba mate has a low tannin content so it can be strong like coffee with out becoming extremely bitter. Unlike coffee, yerba mate is not oily and acid forming, so it is less likely to cause stomach acid and jitters.”

TRANSMIGRATION NORTH

Chris started in Southern California and moved north, little-by-little, through Santa Barbara, San Luis Obispo, Monterey and, finally, to Sebastopol. The Guayaki seeding took place in San Luis Obispo. Chris feels he has found the perfect business and personal match here in Sebastopol. He refers to our Slow City as a “perfect fit”. He is enamored of our local schools with such a variety of learning options available to kids. The open space around us, itself, is transformative to one whose roots are in mile-to-mile suburbia. Very high on his list of appealing qualities is the “high consciousness” he finds in this part of America.

Chris clearly shares the consciousness with those he admires for having it, for it appears to have been granted him at birth. It is not the case that external characteristics – the easiest things to notice about somebody – are the primary windows into somebody’s consciousness. Since he does not dress or act in any conspicuous way, there are no surface clues to “read”. His actions speak for his beliefs, clearly. What he has helped to create with the “semillas” reflects on a work of art they have created with all the integrity, complexity and scope of a musical masterpiece.

While the Renaissance character of the 16th century had to be a poet, musician, educated statesman and courtly, today’s counterpart is further equipped with some innate and some acquired bent to commerce. A Renaissance entrepreneur, one of many descriptions that fit Chris, keeps today’s ship afloat with smart marketing based on the truth. Chris wreaks marketing prowess. With their Guayaki commitment to international fair trade, the highly touted status of their beverages, a loud splash in their marketplace, the truth seems to be working well. To the extent that it is necessary to keep the core philosophy of their endeavor pristine, like all enterprises, a thinker must sit at the helm, postulating the course to a successful future, mindful of the kaleidoscopic nature of life itself. The creative thought juices need to flow continually as they appear to in Chris. His business acumen and adaptability were showing as our first interview ended and he said: “We have a national footprint, but we only go deep regionally.” He attributed this to his product being somewhat esoteric.

A passenger on his ship can know that the helm is held by a savvy person aimed toward the most symbiotic possible future, free of exploitation.  Richard von Sternberg